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Booming Boutique is a start-up retail establishment that will sell fashionable clothing to women of the Baby Boom generation. Booming Boutique will be located in downtown Pleatsville, Florida, which is a popular retirement and tourist destination. In turn, we would hope to penetrate a sizable portion of the online retail market. The fashion and retail industry popular blog ghostwriting website united kingdom to be overly youth focused.
The total sales reported in the U. There are roughly 75 million Baby Boomers, half of which are women. In Here, the current population is just fewer than 40, We will initially go here customers locally, but will increase our reach as we build our brand and secure our image. Booming Boutique recognizes the importance of marketing.
And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Robin Mathews and Joanna Jensen are co-owners and will co-manage Booming Boutique. Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop.
More info earned a Cheap business plan writing for hire sf degree in finance from Britannica College in Tampa, Florida. Jensen holds a BA in fashion merchandising from Colliers Fashion Institute in Miami, Florida.
Our company will generate revenue from the retail sale of clothing and other merchandise. We will achieve month-to-month profitability within the first year. We are currently seeking additional funding from outside angel investors and business loans.
Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll. Further, our initial investment will also be used to purchase retail equipment and inventory software - all of which will produce future benefits for the company. Booming Boutique will be located in downtown Pleatsville, Florida.
Booming Boutique is a multi-member Limited Liability Corporation formally organized in Florida. We hold equal shares of ownership in the company. The Company is a new business aimed at providing women of the Baby Boom generation stylish clothing options to buy and wear. As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation.
Presently, Booming Boutique does not have a bricks-and-mortar location. However, we have identified an ideal spot in the downtown district of Pleatsville.
The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. Only slight internal renovations will be required - such as the installation of dressing rooms and decorative items. When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth.
Additionally, we will be able to conduct all aspects of our business from this location. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing. Our key assets are our co-owners, Robin Mathews and Joanna Jensen, who bring tremendous experience and relationships to this business.
Once Cheap business plan writing for hire sf Boutique is launched, our primary asset will be our brand, which will convey style, quality and a great argumentative writers cheap essay masters for service experience.
In the long term, it is this brand that will separate Booming Boutique from other retailers both locally and nationally. Booming Boutique will sell a combination of widely recognized name brands as well as clothing lines from select fashion designers. Moreover, we will tailor our inventory to meet the needs of our "boomer" clientele.
While apparel, such cheap business plan writing for hire sf business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats. Profits will be earned via the sale of our merchandise. Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands scholarship essay editor ca well as the standard practice of keystoning prices.
Additionally, we will utilize a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. End of season sales, holiday and overstock sales, multi-buy savings and promotional coupons will be implemented at strategic intervals. One key feature that separates Booming Boutique from all other local boutiques and chain department stores in the area is our commitment to providing women of the Baby Boom generation stylish, quality clothing options.
Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women.
In addition, we will make every effort to have petite and plus size versions of our merchandise in stock. If they are not in stock, ordering them will be easy, cheap and efficient. Further, Booming Boutique will not just be a store that sells clothes. Our clientele will benefit from an experienced, knowledgeable sales staff. Http://89paint.co/pay-for-medicine-thesis-proposal.php of the gate, our goal is to implement a superior customer service system.
Beyond our friendly reception and an inviting atmosphere, Booming Boutique will also offer customers fashion information and advice. Our trained personnel will provide counsel that women simply cannot find at other clothing stores. Our hip and qualified fashion-industry expertise will ensure our customers walk away with the perfect outfit.
In Pleatsville, there are no direct competitors offering our unique services or targeting Baby Boomers specifically. In the Downtown District, the shops most closely cheap business plan writing for hire sf with Booming Boutique are as follows: There is one super-store within a mile radius of Pleatsville.
The store is similar to Wal-Mart in that it sells lesser quality items at lower price. But there are two chain department stores. While familiarity is comforting, industry research indicates increasing frustration with the inferior quality, sub par check this out service and vastness of super-stores.
Not to mention, the inept sales staff and lack of selection often found at department stores. To date, our primary competitive advantage is the absence of any store like ours in the Pleatsville area. In addition, company co-owner, Joanna Jensen, has worked in the fashion industry for more than 20 years.
Her experience includes working with apparel retailers, clothing wholesalers, garment manufacturers, and fashion designers. She understands the fashion industry and knows how to spot the latest trends.
While there is no guarantee a competitor will locate within our area, we have no doubt in our fashion sense, outstanding customer service and quality products.
In turn we will quickly establish Booming Boutique as the place for lady Baby Boomers to shop. Also, we would be the only niche fashion retail-store for hip, older women. While other stores offer some style equivalents, they are not focused solely on the baby boomer generation.
We are, and therefore, have a Library research proposal writer website uk applied competitive advantage in our niche. Our supplier relationships and exclusive product offerings will prevent future competitors from entering the cheap business plan writing for hire sf as a competitor.
Kann popular college essay writing websites united kingdom Sie, it takes time to build a retail store, and by the time a competitor attempts to compete with us directly, we will have already established a strong customer base.
As our company grows and our boutique earns a positive reputation, several opportunities will open to us. And we are considering some options already. Should visit web page choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear.
Within five years, we will assess the potential for franchising our stores in select locations. Additionally, as we build our business, we plan to simultaneously develop an online Booming Boutique. The power and ease of an online storefront is obvious to us, and we plan to develop cheap business plan writing for hire sf quickly and efficiently. Booming Boutique is a business-to-consumer retail company. Female This web page Boomers are our clear target customers.
However, we do realize that we will likely attract some younger women with our peripheral products handbags, scarves, etc. Moreover, we expect a portion of our products to catch on with the younger generations.
Having said that, there source currently about cheap business plan writing for hire sf million Baby Boomers living in the United States.
A boomer is better described as the generation born between the years and About half of this population is women. Specifically, these will be the women we target vigorously with our marketing and offerings. They value uniqueness, convenience, service and quality. As they retire, price does become a factor in decision-making.
At the same time, they were always a generation of the "buy now and pay later" philosophy. Pleatsville accommodates a robust retail market. While car dealerships, grocers and home improvement retailers account for a sizable portion http://89paint.co/best-dissertation-hypothesis-writers-sites-gb.php the retail market, the main local shopping district is downtown.
With tree-lined streets and quaint shops and restaurants, the downtown retail district is the social and shopping hub of the community. The current population of Pleatsville is just fewer than 40, Moreover, according to National News, Pleatsville is one of the Top 6 Towns to Retire for Baby Boomers. Many of these retirees are looking to retire on the water in a cozy, yet thriving community.
In addition to local consumers, we will also benefit from tourist traffic. Pleatsville is located a mere 30 miles from the sandy white beaches of St.
Our town boasts a healthy and recession-proof tourism industry. In addition, Pleatsville hosts several annual craft and golf events, which bring several thousand of our cheap business plan writing for hire sf consumers into the area each year. The retail fashion industry is a solid business with ever-changing styles and ever-present consumer demand.
While supercenters and megastores ruled the past two decades, more and more consumers are looking for change. This is true especially for those nearing retirement age. In reality, as the Baby Boomers numbers decrease, there will be fewer older Generation X-ers to sell to. However, this market decrease will not occur for at least twenty years.
Even then, clothing will always be in high demand. The fashion industry in America has been thriving since the advent of moving pictures. Our aim is to establish our company as a pioneer in this cheap business plan writing for hire sf industry and build a cheap college essay writing services nyc brand name that will be synonymous with the fashion industry revolution.
We are currently working with several cheap business plan writing for hire sf http://89paint.co/best-reflective-essay-editor-service-for-university.php, garment manufacturers and two freelance fashion designers to assemble our inventory. We are also working with city economic-development officials to secure all required permits cheap business plan writing for hire sf occupational licensees.
Prior to the grand opening of Booming Boutique, we will http://89paint.co/cheap-critical-essay-writing-website-united-kingdom.php an event with the Chamber of Commerce and commence with pre-publicity flyers, advertising and additional marketing activities.
As see more Internet has become a staple of American life and retail merchandising, Booming Boutique will have a viable Web site.
We have secured the domain name BoomingBoutique. Further, we plan to hire an established Web designer that will accept modest pay in exchange for future profit-sharing.
Foremost, we intend to showcase our brand, our clothing and provide customers with the ability to purchase items online. As the site progresses, we will include features such as fashion advice, designer interviews, newsletters, and Internet-only specials. Eventually, we hope to establish and nurture an online social community where women can gather and discuss topics of the day, network and share clothing secrets.
We both have strong marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw consumers into Booming Boutique from the very beginning. Moreover we will hire a local PR firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. Our marketing message, logo and slogans will revolve around the idea of the Baby This web page generation as revolutionaries and trend setters.
Boomer women are in their prime and at their best, meaning these women deserve to be recognized as a force within the fashion industry. We will partner with local organizations such as the Chamber of Commerce and Downtown Merchants Association as often as possible. We already have connections in all the necessary places. These strategic partnerships will allow us to piggyback on publicity for local events, as long as they are within our targeted demographic. These will rely heavily on local print and broadcast media coverage, traditional advertising, signage, a direct mail marketing campaign and networking.
A significant portion of our advertising budget will be allocated to print and broadcast media. Of course, we will build anticipation and excitement about the new boutique prior to its grand opening. Working in conjunction with the Chamber cheap business plan writing for hire sf Commerce, we are already talking about a grand opening soiree. The collection is currently on display in the Downtown Art League Gallery. Entry collection will start at the grand opening and continue throughout the week.
Names and contact information will be utilized for follow up marketing initiatives. The Chamber of Commerce and the Downtown Merchants Association will promote the event in local newspapers and radio advertising. Comprehensive advertising and semi-annual direct mail marketing campaigns will follow the grand opening. Low cost publicity activities will also be taken advantage of such as posting cheap business plan writing for hire sf flyers on community bulletin boards and online.
Finally, marketing opportunities will be continually utilized as cheap business plan writing for hire sf expand our business and our consumer numbers grow. Booming Cheap business plan writing for hire sf plans to generate sales via strategic marketing efforts.
These concentrated efforts will be targeting new and returning customers as cheap business plan writing for hire sf as single-visit tourist consumers. We will also implement a referral program rewarding customers who refer new customers with discount coupons. Following our grand opening, we will conduct a direct-mail campaign to targeted consumers that we have signed up through our in-store mailing program. The direct mailers will be comprised of 5, full-color postcard mailers. We will offer promotional discounts and seasonal and clearance sales cheap business plan writing for hire sf the year.
Booming Boutique will accept cash and payment via major credit and debit cards. Cash layaway plans will also be permitted. Returns and exchanges must take place within 30 days of purchase and receipts are mandatory. Our sales staff will include both co-owners and part-times sales associates. Combined, Jensen cheap business plan writing for hire sf Mathews have nearly 30 years experience in the fashion and retail industries. Comprehensive training will be provided to each sales associate - to include selling merchandise as well as how to provide fashion advice to customers.
Our sales team will earn an hourly rate, plus a generous percentage of commission from each sale. Booming Boutique plans to join the Pleatsville Chamber of Commerce as well as the Pleatsville Downtown Merchants Association.
These organizations are dedicated to promoting local businesses within our community and sponsor several events downtown each year. As a member of these organizations, Booming Boutique will gain exposure, make business contacts, and will benefit from Chamber and Association advertising, Web site promotions and events.
As a retail establishment, Booming Boutique will conduct business seven days a week from 10 a. Monday through Thursday, from 10 a. Friday and Saturday, and 12 p. During the holiday seasons and during special events, store hours will be extended.
The remainder will be utilized for stock and administrative purposes. In addition to the two full-time co-owners, three part-time employees will be hired to serve customers. Our company will secure merchandise from local manufacturers with showrooms in Orlando and Miami.
Purchasing from FAM, buyers receive product displays and promotional materials with purchase. Additionally, we will work closely with our regional sales representative. We will also attend relevant pre-season fashion trade shows. To control costs, track inventory and manage stock levels, cheap business plan writing for hire sf inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Staff will conduct annual inventory audits and hire outside auditors when necessary.
All accounting and finances will be maintained using Peachtree software. The following is a list of business goals and milestones we wish to accomplish our first year of operations. Our first major milestones will be securing funds and setting up our business. This is our major focus right now.
In five years, we hope to have established our retail business within the community and within our industry. Furthermore, as co-owners, we would like to see the growth of our store with an increase in product lines, further penetration of the national market with online sales and, under the right set of circumstances, the opening of franchise Booming Boutiques in strategic locations. The co-owners intend to launch and cheap business plan writing for hire sf Booming Boutique for many years into the future.
Another alternative is a management buyout, which will be agreed upon in advance. In the cheap business plan writing for hire sf term, we will position Booming Boutique as a profitable business that will be an appealing acquisition for any number of retail chains. As a small business, we will have a small staff. Both co-owners will assume leadership roles within the company and will be responsible for daily operations, overseeing marketing efforts, buying merchandise and managing inventory cheap business plan writing for hire sf all other administrative duties.
A small sales staff will assist co-owners with securing sales, assisting customers and general maintenance of stock on the floor. However, daily responsibilities will differ. Robin Mathews will manage the day-to-day operations including supervising staff, maintaining inventory and bookkeeping. Mathews worked ten years in the retail industry including four years as a manager of an antique furniture shop.
Mathews earned a BA degree in finance from Britannica College in Tampa, Florida. Joanna Jensen will oversee the merchandise buying for the store as well as maintain a keen awareness of trends within the industry.
She will also work with our public relations firm to ensure superior marketing plans are in place and implemented. Jensen worked in the fashion industry in various capacities go here with designers, wholesalers and retailers for 20 years.
She earned a BA in fashion merchandising from Colliers Fashion Institute in Miami, Florida. Booming Boutique will employ a sales staff of 3 part-time employees. These positions are yet to be filled. However, we feel the labor pool is such that finding qualified employees will not be an issue. Our sales associates will be paid an hourly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention.
We are currently seeking funding from outside investors and business loans. We will also purchase cheap business plan writing for hire sf, a cash register, computer equipment and an inventory management system. The remainder of the start-up funds will be utilized to cover operating expenses, such as rent, utilities, marketing costs and wages.
We will become profitable on a monthly basis before the end of our first year. Our business will collect cheap business plan writing for hire sf payment from customers, so our cash flow statement will be substantially similar to our income statement. Our cheap business plan writing for hire sf flow statement clearly demonstrates our ability to cover all bills.
Credit amounts and supplier terms for inventory will appear in our balance sheet as short-term liabilities. Jewelry consignments from vendors will not be documented in our balance sheet and will be expensed as these items are sold. Details are shown in our enclosed balance sheet. Our projections are based on the assumption that the economy, consumer spending habits and population growth in Pleatsville will continue for the foreseeable future.
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